A complete cognitive diagnosis of your trailer.
TrailerScore reveals how your trailer is cognitively and emotionally processed by the audience.
It does not review creativity. It does not predict box office. It diagnoses how your trailer lives inside the viewer's brain.
Discover everything our Neuro-AI diagnoses before your trailer reaches your audience.
Executive Diagnosis
Understand the overall cognitive profile of your trailer at a glance: a single HABS Score, an executive summary, the confidence level of the diagnosis and the key observations your team should read first.
A character-led cut with sustained attention and a strong late memory anchor.
- Attention locks within the first 4 seconds.
- Memory encoding peaks on the final title card.
- One comfort dip during the mid-trailer silence.
Cognitive Profile
Measure the seven HABS Insights. Each indicator describes one dimension of how the brain processes your trailer, benchmarked against a dataset of thousands of measured audience responses.
Cognitive Timeline
A second-by-second visualization of how your audience's brain reacts. Read engagement peaks, attention drops, memory moments and the emotional progression of the cut — frame by frame.
Scene-by-Scene Diagnosis
Every important scene is analysed individually. Each shot receives its own cognitive score and a breakdown of attention, engagement, memory and clarity, so you can see exactly where the trailer earns or loses the brain.
| Scene | Time | Score | Att. | Eng. | Mem. | Clar. |
|---|---|---|---|---|---|---|
 | 00:04 | 88 | 92 | 74 | 88 | 81 |
 | 00:14 | 82 | 86 | 78 | 82 | 84 |
 | 00:30 | 66 | 62 | 68 | 61 | 74 |
 | 01:12 | 87 | 89 | 89 | 80 | 72 |
 | 01:52 | 84 | 87 | 82 | 79 | 70 |
 | 02:04 | 92 | 94 | 91 | 86 | 76 |
Hero Moments
Automatically identify the moments the audience's brain naturally locks onto. Each hero moment is timestamped and labelled with the dominant cognitive signal measured at that instant.
Hero MomentHero MomentHero MomentHero MomentHero MomentCuriosity Dynamics
Understand how curiosity evolves during the trailer. The diagnosis shows where questions open in the viewer's mind, how long they stay open, and how the cut resolves or sustains them.
Emotional Hook
Measure when emotional connection begins. TrailerScore identifies the first emotional connection, its measured intensity, and how long that connection is sustained across the cut.
Character Attachment
Understand how quickly viewers connect with the protagonist. The attachment curve shows the speed of identification and how firmly that bond holds through the rest of the trailer.
Dramatic Tension
Visualise the dramatic tension perceived by the audience throughout the trailer — a single elegant curve showing how pressure accumulates, releases and resolves in the viewer's mind.
Neuro Identity
Reveal the emotional identity communicated by your trailer. The diagnosis names the register audiences actually perceive — not the one the cut intends.
Highlighted tags are the dominant signals measured across the full cut.
Cognitive Fingerprint
Every trailer leaves a unique cognitive trace. The fingerprint condenses all measured signals into one proprietary visual — the DNA of your cut, comparable across versions and across your slate.
Audience Diagnosis
Understand which audiences naturally resonate with your trailer. Each profile is diagnosed from measured cognitive responses across the corresponding cohorts of the HABS dataset.
Comparative Diagnosis
Compare two trailer cuts side by side. TrailerScore reports the cognitive differences it measures between versions — diagnostic observations only, never editing advice.
- Cut B encodes memory more strongly on its closing sequence.
- Cut A holds attention longer through the first ten seconds.
- Cognitive clarity is measurably lower on Cut B.
Executive Summary
The report closes with one final cognitive diagnosis: measured strengths, dominant signals, the cognitive profile of the cut and an overall diagnosis your team can act on in one read.
Immediate attention capture, strong late memory anchor, high identification with the protagonist.
Attention · Memory · Emotional intensity
Character-driven prestige drama with sustained suspense.
The cut is cognitively coherent; the single measured weakness is a comfort dip in the mid-trailer silence.
Questions TrailerScore helps answer
Which scenes naturally attract attention?
Which moments create the strongest engagement?
Which sequences are remembered?
When does emotional connection begin?
Does the audience connect with the protagonist?
How does dramatic tension evolve?
What emotional identity does the trailer communicate?
How does one trailer compare with another?
Which audience profiles naturally resonate?
What is the overall cognitive profile of the trailer?
Diagnose your trailer before your audience does.
Every signal in this report is measured, never assumed.