See your trailer throughthe audience's brain.
TrailerScore.ai reveals how attention, emotion and memory evolve throughout your trailer, helping creative teams make informed decisions based on measured cognitive signals.
Watch HABS Insights analyze a trailer, second by second.
A live neuroscience session — every scene reshapes attention, engagement and emotional intensity in real time.
Weapons — Official Trailer
Theatrical trailer · Analyzed second by second across 2,400 digitized brain profiles
Every curve is computed live from HABS Insights’ neuroscience models — not a recording.
From upload to insight in minutes.
A workflow built for editorial rooms and marketing teams — no data science required.
Upload your trailer
Drop in any cut — rough or final. We support up to 4K, multiple versions, and side-by-side comparisons.
Choose your audience
Select age, gender or benchmark your trailer against our full dataset of 2,400 digitized and clustered human brains.
Receive your HABS Insights report
In minutes, get a full breakdown of emotional impact, memory encoding and recommendations shot-by-shot.
Powered by 2,400 digitized human brains.
Unlike traditional AI models trained only on text or images, HABS Insights relies on a proprietary cognitive dataset built from 2,400 real human brains.
Using non-invasive neuroscience recordings, HABS has digitized cognitive and emotional responses from thousands of individuals — allowing studios to simulate how different audience profiles are likely to react before a trailer is released.
Attention & Impact
How strongly the trailer captures and holds focus in the first seconds and across peaks.
Attractivity & Pleasure
The affective pull — whether audiences feel drawn in and rewarded moment to moment.
Engagement & Desire
The intent-to-watch signal — how much viewers want to see the film after the cut.
Comfort & Rejection
Detects friction, discomfort and rejection triggers before they hurt your release.
Memory Encoding
How well key beats, titles and payoffs are stored — the recall you'll get post-viewing.
Differentiation
Whether your trailer stands out from adjacent titles and genre conventions.
Cognitive Clarity
Story legibility — how quickly the premise, tone and stakes register with viewers.
The composite reading — a single number your team can align on, backed by every underlying dimension.
Your unreleased footage stays yours.
TrailerScore.ai is designed for teams working with sensitive and unreleased trailers, with enterprise-grade infrastructure, account-level isolation and strict access controls.
Your trailer isn't our training data.
Built for work that isn't public yet: pre-release trailers, cutdowns, variants and client-confidential assets.
Hosted in Europe
TrailerScore.ai is hosted on Microsoft Azure, with France Central as the primary region and hosting within the European Economic Area.
Isolated by design
Each customer is processed in a dedicated environment designed so one customer cannot access another account's trailers or data.
Customer data separated from AI training
The customer-data processing pipeline is technically separated from the model-training environment. Your trailers are not used to train TrailerScore models.
Controlled access
Access relies on authenticated access controls, secret management and the principle of least privilege.
Answers, before you ask.
If you don't see what you're looking for, our team is one message away.