The dataset
Powered by 2,400 digitized and clustered human brains.
2,400
Digitized human brains
72,000+
Analyzed stimuli
Seconds
To generate your report
Rather than recruiting a traditional consumer panel, HABS Insights compares your content against our proprietary Neuro-AI dataset trained on 2,400 digitized and clustered human brains. Think of it as testing your content against a virtual panel of 2,400 human brains in just a few seconds.
Inside the neuro lab
A clinical-grade lab powering our Neuro-AI.
Every brain in our dataset is recorded, digitized and clustered in-house by our neuroscience team — using five biometric sensors that capture every emotional signal in real time.
Equipment
Five biometric sensors capturing every emotional signal.
EEG Cap
Brain activity & neural patterns
Eye Tracking
Visual attention & pupil dilation
GSR Sensor
Galvanic skin response & stress
ECG Electrodes
Cardiac activity & emotional response
Chest Strap
Respiration & heart rate
15+
Patents filed
30+
Scientists
20+
Years of R&D
Use cases
How teams use HABS Insights.
Media & Entertainment
- Movie trailer emotional diagnosis
- Movie poster optimization
- TV & streaming content evaluation
- Media campaign effectiveness
FMCG
- Packaging optimization
- Advertising effectiveness
- Product innovation validation
- Brand communication diagnosis
Luxury & Cosmetics
- Creative concept testing
- Product launch optimization
- Retail experience evaluation
- Customer experience diagnosis
Agencies & Research Institutes
- Consumer studies enhancement
- Creative pre-testing
- Campaign benchmarking
- Cognitive & emotional insights
Digital & E-commerce
- Website experience diagnosis
- Landing page optimization
- UX & conversion analysis
- A/B testing validation
Social Media
- Social content optimization
- Creative performance diagnosis
- Thumbnail & visual testing
- Brand memorability analysis